4.05.2010

Being Immersed in Social Networking Environment: Facebook Groups, Uses and Gratifications, and Social Outcomes




While I was perusing the internet the other day, I found an article, "Being Immersed in Social Networking Environment: Facebook Groups, Uses and Gratifications, and Social Outcomes" by Namsu Park, Kerk Kee, and Sebastian Valenzuela in a magazine called Cyberpsychology and Behavior. This magazine is extremely pertinent to the topics around the ethics of using social networking websites.


The article that I found from this magazine was based off a study that was conducted to determine Facebook users’ gratifications, and the relationship between users’ gratification and their political and civic participation offline.

The study revealed that there are 4 primary categories in which users groups fall into. The four groups are socializing, entertainment, self-status seeking, and information.

The study was conducted on college-aged students, so for the more "recreational" categories (socializing, entertainment, self-status seeking) were used much more in comparison to the informational usage.

When it came to the informational usage, the groups were formed mostly for political reason, like research for upcoming elections. Most college students are not very interested in political issues so that makes sense as to why it is the least used type of group on Facebook.

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